Eve Sales Kickoff 2026 · Nashville

LEVEL → UP

Day 2 design, built with Winning by Design.

eve

02

What we heard

With EveOS fully live, we have to transform our business and how we sell just as fast as our customers are transforming into AI-native firms. Now is when our team proves it.

Your Day 2 tagline. Everything below is built to earn that last sentence.

eve

03

You described a product problem.
It behaves like a discovery problem.

What it looks like

EveOS ships and reps think they have to show everything. Cognitive overload. The pitch widens, the deal blurs, differentiation gets lost in the demo.

What is actually happening

Reps hear pain and start pitching. Pain is where the conversation stops instead of where it starts. Nobody has surfaced what the firm loses by waiting.

More product training makes this worse. It gives an overloaded rep more to say.

eve

04

The spine of the day

Impact + Critical Event

Impact

What changes for the firm in dollars, cases, and cycle time when this works. Not what the product does. What their P and L does.

Critical Event

The dated thing in their world that makes waiting expensive. This is the one most teams skip, and it is why deals slip a quarter at a time.

eve

05

Why these two, for every role in the room

AEs stop demoing the catalog. They lead with the one thing the firm loses by waiting, then show only what proves it.
CSMs get a repeatable way to spot expansion. Impact drift inside a live account is an upsell signal, and it has a name.
SDRs get a reason to be worth a reply. A critical event in a firm's world beats a feature in yours.
SEs scope the demo to the impact claim instead of the feature list.

One language across the room. Different application per seat. That is what makes a kickoff feel like leveling up together.

eve

06

Shape of Day 2

Morning · 3 hours

All customer-facing, one room

WbD-led. Impact and Critical Event, taught against real Eve deals. Mixed role tables, assigned seating, built to get people talking to people they never talk to.

Afternoon · role breakouts

Your team facilitates

We design the kits, your three enablement facilitators run the rooms. AE negotiation and defense. SDR prospecting. CSM expansion. SE scoping.

Close

Everyone leaves with a build

Not notes. An artifact they made with their team that they can use Monday.

You do not have to master our content to run the afternoon. That is the point of the design.

eve

07

Everyone gets riled up
at kickoff.
Almost nobody
adopts on Monday.

The fix is not more energy in the room. It is walking out holding something you built.

eve

08

The AI layer, sized to a mixed room

Claude access is uneven across your team today. The design assumes that and still works.

Prompts, not training

We hand out the prompt. They copy, paste, and work from there. No prompt skill required, no way for a first-timer to get it wrong.

Teams build together

Small mixed groups build the story, then pressure-test how it sounds on a real call. The AI drafts. The humans decide.

It lands in your stack

What they build maps into MindTickle for reinforcement, and AIDA transcripts give us real Eve calls to teach from.

eve

09

This does not lock you in

Where you are

MEDDPICC as the framework, auto-populated by AIDA into HubSpot. Value selling as the language. No formal methodology.

Where you might go

A fuller rollout in 2027, whatever Russell lands on. Command of the Message, or something else.

Impact and Critical Event are skills, not a methodology. They map one to one into MEDDPICC today and into whatever you choose next year. Decision criteria and decision process carry across all of it. You are buying a skill floor, and it stays valuable whichever way 2027 goes.

eve

10

Pre, during, post

Before

Pre-work in MindTickle

Every rep brings a real deal. We design the assignment, you assign it. The room starts warm.

During

Morning general, afternoon by role

Facilitator guides and printed workbooks for your three-person team. Nothing improvised in the room.

After

Reinforcement, not a memory

Follow-on assignment and a virtual session so the skill survives contact with the pipeline.

eve

11

Ballpark, for your finance conversation

What this looks like

Option	What is included	Ballpark
Core	Design and delivery of the 3-hour morning, on site in Nashville. Afternoon breakout kits and facilitator guides for your three-person team. Pre-work design. Prompt packs.	$35K
Core plus reinforcement	Everything above, plus post-SKO reinforcement: MindTickle module design and a follow-on virtual session so the skill sticks past week one.	$40K
Levers	Printed workbooks, a second on-site facilitator for simultaneous cohorts, deeper AIDA transcript customization. Add or remove to fit.	Up or down

Directional, ahead of scoping. We would rather show you the levers than hand you one number.

eve

12

Meet Lindsey, who would lead the morning. She ran a kickoff for SpaceX in Austin this year, same shape, same 4x growth story.
Pressure-test Impact and Critical Event against where Russell is actually taking the org.
Lock the morning outline so your team can build the afternoon around it.

eve